Fan Merchandise Trends: What to Buy for Race Days

Johann Zarco MotoGP Honda Castrol

Whether you’re heading off on an F1 luxury trip or planning your next MotoGP adventure, one thing always adds to the excitement: fan merchandise. These aren’t just souvenirs — they’re part of the experience. Your gear says who you support, where you’ve been, and how deep your love for racing goes. From the grandstands to the paddock, the right outfit adds energy to every moment of your race weekend.

Merch trends have evolved in recent years, mainly as F1 VIP and MotoGP VIP Packages have grown in popularity. Now that fans are spending more time in premium spaces like the F1 Paddock Club, F1 Legends Club, or MotoGP VIP Village, the demand for gear that looks sharp and feels high-end has followed suit. Branded polos, lightweight jackets, and limited-edition streetwear-style pieces replace the standard-issue tees, allowing fans to support their favorite teams in style, whether trackside or enjoying a drink in the hospitality suite.

Caps and sunglasses remain staples for any race weekend, especially under the sun at circuits like Barcelona, Austin, or Sepang. Fans are choosing more innovative designs, with moisture-wicking materials and UV-blocking lenses that perform as well as they look. Footwear matters more than most people expect — with so much walking on race weekends, stylish sneakers from motorsport brands like PUMA or Alpinestars are the top choice for comfort and durability.

If you’re headed out on one of our F1 travel packages or MotoGP luxury packages, don’t forget the practical pieces, too. Crossbody bags and branded daypacks have become go-to items for carrying passes, chargers, water bottles, and all the essentials you’ll need for a long day at the track. And if you’re lucky enough to attend an Inside F1 or MotoGP Premier event, your hospitality kit might already come stocked with some high-end goodies.

Fans are also getting into collectibles more than ever. Mini helmets, die-cast cars, and event-exclusive items are in high demand, especially for those on repeat trips or visiting multiple races. These mementos are often only available at the circuit — another reason to show up early and explore the merchandise village before the big rush.

At the end of the day, the gear you bring is part of the memory you’ll take home. When you’re traveling with Grand Prix Getaways, we don’t just get you to the race — we help you live it. Whether sipping champagne in the F1 Champions Club or cheering from the grandstands with your MotoGP crew, dressing the part makes the moment much more special.

Ready to start planning your next race day wardrobe? Let us take care of the travel — you bring the passion.